Inspiring Gen Z to sell second-hand with the world’s first recommerce platform.
But with a wealth of opportunities in the preloved space, Gen Z are less likely to consider selling on eBay. How can we engage with this audience and not only get them to consider selling, but to actually start selling with eBay?
Many Gen Zers are stepping out of the family home for the first time, finding ways to better stretch their budgets and acquire things for themselves. They’re familiar with online secondhand marketplaces, but wouldn’t usually consider eBay.
Young users do not recognize the human stories behind eBay's unique listings.
Targeting Gen Zers as they come home for the winter holidays, we will take over the Tube and advertise the Finders Feed.
We arrived at this idea through lots of research, user interviews, and journey mapping. Below are some of our key process artifacts.