Building a retail experience for fellow snack lovers.
Finger Foods is a fictional store created as a student project. I built it from the ground up, including concept, branding, mobile website, and physical store design.
Finger Foods invites you to feed your inner kid. Let the certified snack experts do the work. Finger Foods is the snacktopia you didn’t know you needed.
Featuring a permanent store location, mobile food truck, and care package delivery, Finger Foods will make sure you are able to get snacks wherever you go.
Located near a college campus, the Finger Foods store caters primarily to college kids with a secondary focus of local families.
The website is the introduction to the world of Finger Foods. From the website, users can order food, send a care package, and book a food truck.
In order to create this business, I mapped out my target persona, created a moodboard, ideated logos, set brand guidelines, and created a minifesto.